On April 12, 2016, Shanghai Ruixiao Packaging Technology Co., Ltd. was officially established and completed its rebranding and strategic transformation on the basis of its predecessor, Shanghai Zhenbao Machinery Factory.

Registered in Baoshan District, Shanghai with a registered capital of RMB 1 million, the company embarked on a brand-new journey of exploration in the packaging technology sector.

Leveraging the profound technical heritage and industry experience accumulated by its predecessor in machinery manufacturing and equipment processing, the company built its foundation on the printing and recording media reproduction industry in its early days, focusing on the R&D and sales of labeling equipment.

It established the core philosophy of "quality focus and integrity-based operation", and carried the original mission of "empowering packaging upgrading with technology".

Though small in scale with only 8 employees at the time, Ruixiao had already inherited the craftsmanship of its predecessor. It embodied the wisdom of "Rui" — keenly identifying the market demand gap for automatic labeling equipment and concentrating on refining basic labeling equipment.

Upholding the spirit of "Xiao" (pioneering valor), it steadily gained a foothold amid industry competition, built its core team, integrated production resources from its predecessor, and set up a preliminary production and sales system, laying a solid foundation for subsequent growth.

In September of 2016, the company completed its enterprise type alteration, transitioning from a one-person limited liability company to an enterprise invested or controlled by natural persons.

This adjustment optimized its equity structure and laid the groundwork for the standardized development of the company, providing a more stable institutional guarantee for subsequent technological R&D and market expansion.

In July 2017, the company completed equity structure optimization by introducing new shareholders, which further strengthened its development momentum, improved the decision-making mechanism, and injected fresh vitality into technological R&D and market expansion.

Throughout this phase, Ruixiao always adhered to the principle of "precision labeling and refined manufacturing", delved into core technologies of labeling equipment, focused on polishing product quality, and gradually expanded application scenarios, extending its product portfolio from basic labeling equipment to diversified machine models.

In 2018, the company successfully registered one trademark, taking the first step in brand building and gradually establishing initial recognition of the "Ruixiao" brand in the labeling equipment sector.

During this period, the company steadily expanded its market presence and accumulated high-quality customer resources, while prioritizing intellectual property layout to safeguard technological innovation.

Committed to craftsmanship, Ruixiao maintained strict quality control, optimized production processes, and progressively improved product stability and precision. With reliable product performance and sincere services, it earned initial market recognition and accumulated valuable experience for subsequent technological upgrading and market expansion.

The year 2021 marked a critical development milestone.

The company completed the change of registered address, relocating to Building 6, No. 477 Tiefeng Road, Baoshan District, Shanghai to expand production and operation space. It also obtained one software copyright, signifying a major breakthrough in intelligent labeling technology and a gradual transition toward intelligent manufacturing.

In the same year, the company continued to optimize its product structure, focusing on the intelligent and modular upgrading of labeling equipment to align with the automation and digital upgrading demands of downstream industries, and developed more adaptable product solutions.

In 2022, with premium products and services, the company successfully won the bid for the European-style labeling machine procurement project of Anhui Yanghe Medical Instrument Equipment Co., Ltd., further expanding application scenarios in the pharmaceutical industry and demonstrating product reliability and professionalism.

This project win was a key milestone in the company's expansion into the high-end medical equipment field, laying a solid foundation for entering more demanding industry scenarios.

In 2023, the company scaled up R&D investment and yielded fruitful intellectual property results, including the patent application for "a width-adjustable feeding slide assembly", which effectively addresses industry pain points such as feeding blockage and poor adaptability.

By this time, the company had accumulated more than 20 utility model patents and 3 trademarks to gradually build its technical barriers. Meanwhile, the company improved its service system by building a professional after-sales team and establishing standardized service procedures, boosting service response efficiency and professionalism to provide customers with full-process operation and maintenance support and enhance customer loyalty.

In December 2024, the company updated its business scope to include general equipment manufacturing and goods import and export, further broadening business boundaries and laying the groundwork for global layout.

This adjustment embodied Ruixiao's development philosophy of "forward-looking planning and courageous expansion into new horizons", marking the company's official step toward the international market.

In 2025, coinciding with the implementation of Shanghai's policies to promote the development of specialized, sophisticated, distinctive and innovative SMEs and the transformation of advanced manufacturing, the company seized policy opportunities to embark on a new chapter of high-quality development. In April of the same year, it filed a patent application for "a modular reconfigurable quick-change labeling head mechanism and multi-functional labeling machine".

Targeting pain points of traditional labeling devices — low efficiency, poor adaptability and inconvenient replacement — the patent enables quick labeling head changeover via modular design, significantly lifting production efficiency and equipment flexibility. Suitable for in-line labeling of multi-specification items, it effectively adapts to emerging scenarios such as e-commerce and cold chain, demonstrating the company's strong R&D capabilities.

Supported by policy incentives, the company increased R&D investment, reached its annual phased R&D target, and successfully applied for relevant financial subsidies to sustain technological innovation.

It also accelerated core technology iteration to steadily advance toward becoming a specialized, sophisticated, distinctive and innovative enterprise, further consolidating its core competitiveness in the intelligent labeling equipment industry.

In March 2026, the patent for "a modular reconfigurable quick-change labeling head mechanism and multi-functional labeling machine" was officially granted, further consolidating the company's edge in intelligent labeling technology.

To date, the company holds more than 20 utility model patents covering core labeling mechanisms, feeding components, adaptive adjustment and other fields, forming solid technical barriers that are difficult for peers to replicate.

In 2026, the company accelerated market layout and brand upgrading, actively participating in major industry events including the Shanghai International Beauty Expo and Shanghai International Processing and Packaging Exhibition.

It showcased intelligent labeling equipment and core technological achievements for multiple scenarios, highlighting high-precision, highly integrated products tailored to e-commerce, cold chain, beverage and other sectors. With labeling accuracy stably controlled within ±0.5mm, the equipment can be seamlessly integrated with case erectors and case sealers to adapt to various packaging carriers, earning wide industry attention and recognition.

Leveraging its import and export qualification, the company further expanded the global market in 2026.

Building on existing overseas markets including the US, UK, UAE and Indonesia, it prioritized high-end markets in Europe and North America, optimized product compliance against international standards, and obtained EU CE certification to enhance global competitiveness. Drawing on industry best practices and the professional after-sales team established in 2023, it built a global after-sales network providing remote technical support and localized services to improve overseas customer experience.

As of 2026, the company's workforce has grown from 8 employees in 2016 to 40, including 4 mechanical designers, 3 electrical engineers and 20 professional technicians.

With professional teams for R&D, production, sales and after-sales service, it has developed into a comprehensive packaging technology enterprise integrating technical services, equipment manufacturing, product sales and goods import and export, with a sound operation system.

Guided by the core values of "wisdom for long-term development, valor for future success", it is steadily advancing toward the vision of "becoming a world-leading provider of intelligent labeling solutions".

Building on the development achievements since 2025, Shanghai Ruixiao continues to uphold the wisdom of "Rui" — deepening technological research and forward-looking planning, and precisely responding to upgrading demands of downstream industries such as e-commerce, cosmetics and pharmaceuticals with policy dividends and over 20 utility model patents.

It also embraces the valor of "Xiao" — tackling challenges, pioneering innovation, and striving for excellence in global market competition. From technological breakthroughs to market expansion, from policy leverage to brand upgrading, every step of Ruixiao embodies craftsmanship and responsibility.

Looking ahead, the company will continue to increase R&D investment, deepen technological innovation, and focus on upgrading intelligent labeling equipment with higher precision, better integration and stronger adaptability.

It will actively apply for the qualification of specialized, sophisticated, distinctive and innovative SMEs, leverage Shanghai's advanced manufacturing support policies to expand global layout, build a domestic benchmark in the labeling industry, and bring Chinese intelligent manufacturing labeling equipment to the world with global reputation, writing a brand-new chapter of Ruixiao's development.